Vritika Technologies is a e-commerce web development company with focus on user-centered design to help our clients achieve their business goals. Our strategy for achievement helps clients in four phases;
Initially we will develop clients website by conducting a research into related industry and target market with the aim of understanding what work and determining how it can be applied in meeting client requirements.
Upon successful design and development of the website we will move to the next phase which involves promoting the website by employing search engine optimization skills with larger focus on content management system.
Campaign marketing and e-commerce
With the results on Google pages for popular keywords relevant to the clients products and services we provide exponential growth in traffic, we will then move on to the third phase which involves measuring the website performance by using Google analytics, heat maps and other efficient website monitoring tools. We generally measure bounce rates, website traffic, website visitors, geographic locations and conversion rates.
After result measurements we will then fine tune the website in order to improve results. We determine what to fine tune by analyzing data obtained from the previous phases. Fine tuning can range from changing the order of the website menu items to changing fonts, tags, description, keywords, grammar, spellings etc.